Useful Software
http://www.prnwatch.com/prio.html - give each system process a priority & have it saved permanently, e.g. if Skype is lagging, you can set the process to high priority and it will keep that saved for the next time Skype is used. Normally the process priority reverts to ‘normal’ when you close any program.
Yahoo! Search Marketing Blocked Domains
Did you know that the blocked domains feature doesn’t always work? There are several websites which PPC ads will still show on even if you block them. An example site is parkingspa.com. I have mentioned this to their customer support but can’t get a reasonable answer from them as to why it happens. And they wonder why they can’t catch Google…
Orange Customer Support
Got a problem with your Orange mobile? When you get through to support (07973 100 150 for pay monthly, 07973 100 450 for pay as you go) ask for Grant on extension 44796. Legend. So many times i’ve rung up with a problem and got some noob who puts me on hold 5 times then promises a callback from someone else which doesn’t materialise. This guys knows it all.
An Easy Way to Improve Keyword Quality Score
A low keyword quality score is obviously a bad thing. It can lead to an increase in the keyword’s minimum bid, meaning it is no longer profitable. The method outlined below should give you a slightly higher quality score. It could be enough to make the keyword profitable again. It is best used in the following circumstances:
- Where your ad already seems highly relevant to the keyword, but for whatever reason AdWords still gives it a poor score.
- You are targetting a word or phrase that is not allowed to appear in your ad e.g. it is trademarked.
Imagine your keyword is monkey widgets but the word monkey is trademarked. To increase your score you need to mention widgets as often as possible in your ad. A good ad would be:
Cheap Widgets
Widgets, widgets & more widgets.
Get your widget today.
Its important to stuff that keyword in a few times. And a good idea too to mention both plural & singular variations of the word. In testing I have increased quality score from 2 out of 10 to 4 & 5 out of 10 for several keywords. 5 out of 10 means your keyword is listed as OK instead of Poor and the minimum bid can be reduced.
Extensionless URIs
if you want your URI format to be website.com/about/ instead of website.com/about.php then put the following line in a .htaccess file in your websites root folder.
- RewriteRule ^(.*)/$ $1.php [nc]
The php part refers to the extension your web pages have. If you had a file called about.html then the line would be
- RewriteRule ^(.*)/$ $1.html [nc]
The [nc] at the end means the pattern is case-insensitive so would match both about.html and about.HTML
