5 Annoyances of Microsoft adCenter Bulk Upload
- OK, this is minor, but after you’ve selected the file to import and clicked import, adCenter doesn’t let you know when its finished uploading the data. You’re just left there wondering whether its worked or not.
- Once uploaded, all Ad groups are set to a Draft status, which just means they are not live. You have to then go through each Ad group one by one and set them live. What a great way to negate about 90% of the usefulness of the bulk upload feature.
- You thought #2 was bad? To set each Ad group live you can’t just tick a box, oh no. You have to plod through 5 pages for every single Ad group and click continue on each page. You dont actually need to do anything on any of the pages, and you cant even click straight through to the last page.
- You can’t directly import keyword reports from Yahoo Search Marketing or Google Adwords.
- You can only upload one ad for each Ad group. This is very frustrating if you like to use {keyword} as an ad title. If you do this, then you need to have another ad without a dynamic keyword in the title that shows for long queries (ads with dynamic titles don’t show for queries with lots of characters in them).
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