An Easy Way to Improve Keyword Quality Score
A low keyword quality score is obviously a bad thing. It can lead to an increase in the keyword’s minimum bid, meaning it is no longer profitable. The method outlined below should give you a slightly higher quality score. It could be enough to make the keyword profitable again. It is best used in the following circumstances:
- Where your ad already seems highly relevant to the keyword, but for whatever reason AdWords still gives it a poor score.
- You are targetting a word or phrase that is not allowed to appear in your ad e.g. it is trademarked.
Imagine your keyword is monkey widgets but the word monkey is trademarked. To increase your score you need to mention widgets as often as possible in your ad. A good ad would be:
Cheap Widgets
Widgets, widgets & more widgets.
Get your widget today.
Its important to stuff that keyword in a few times. And a good idea too to mention both plural & singular variations of the word. In testing I have increased quality score from 2 out of 10 to 4 & 5 out of 10 for several keywords. 5 out of 10 means your keyword is listed as OK instead of Poor and the minimum bid can be reduced.
